Why Now?

 - E-commerce is changing the way customers shop faster than ever before and there are lots of ways to serve them

- Large E-commerce sites are a double-edged sword. They can provide scale, breath, and wide customer accessibility, but lack flexibility and control. How to you leverage them to get your product in front of the right customer at the right time?

- Category-specific E-commerce sites require typically more investment than large E-commerce sites, but have less customers. How do you get the right return on investment?

- Your own E-commerce experience will showcase solely what your brand has to offer, but how to you get traffic and sales conversion?

- Organizational successful in E-commerce requires new and different capabilities both business and technology to best serve this channel. How do you develop an investment roadmap to build these capabilities as you scale and drive more revenue?